Holiday Campaign Case Study

Taco Bout Pins Direct Mailer with bubblegram to hold Holiday Bean Fairy Pin

Holiday Mailer Magic: A Pin-Pointed Success

For their holiday campaign, Taco ‘Bout Pins set out to boost brand and product awareness through a creative holiday mailer supported by a social media campaign.

150 cards were mailed to existing clients and industry friends with weekly story readings to follow along on social media, featuring a whimsical take on the classic ‘Twas the Night Before Christmas – but with a Taco ‘Bout Pins twist!

At the heart of the campaign was the Holiday Bean Fairy, a magical character brought to life through a fun pin included in each mailer.

This unique touch not only made the campaign more memorable but also demonstrated how businesses could use pins to tell a story, reinforce a marketing message or simply spread joy.

SWOT Analysis

  • Strength

    Connecting a physical pin with a story sends a strong message

    Creating a cute character pin makes it a desirable promo product

    Shows off our creativity

    Reach a larger audience by including social media

    Surprise mailer is exciting to recipients

  • Weakness

    Keeping attention long enough to follow the story on social media

    Cost of mailing determined smaller send group

  • Opportunity

    Creating a new memory shows the power of a pin as a suggested product

    Recipients will post pictures of their mailer and/or pin to help us reach a larger audience

    Physical mailer allows distributors to share with their clients

    Stand out with a unique, memorable direct mail strategy.

  • Threat

    Sharing online to a wider audience allows potential competitors insight into marketing strategies

Results

150

Mailers Sent

20

Facebook Shares

15

Direct Messages

5

New Leads

42

% Increase in Site Traffic

264

New Visitors to Site

Spreading Holiday Cheer
—One Rave Review at a Time!

  • Please tell me lapel pins are not a viable promotional medium. So fun. So exciting. If you are not selling pins you are leaving money on the table. If you are selling pins and not using #tacoboutpins you are crazy.

    Tom Clouser

  • If the holiday postcard you receive does not include a Holiday Bean Fairy pin, did you truly receive a card? I shall be resplendent in the cutest of pinnery on the morrow.

    Travis Powell

  • Holiday mail is the best kind of mail. However, this fun surprise card and pin resulting in a fantastic collaboration betweenHillary Morris and the crew over at Taco 'Bout Pins and Jacob Dobsch over at The Chest Inc. really gave me some joy. I truly love when branded merchandise is used in dimensional mail - and used to make an impact.

    Bill Petrie

  • Made my day when this arrived!

    Alicia Hay Matthai

  • I need to give a huge Shout Out to one of the most dynamic, creative souls I have met. Taco 'Bout Pins created and shared a delightful Holiday card with a Magical lapel pin that made me Smile. Thank you Cheers! I have Bean Waiting for a story this good.

    Chris Stevens

  • Bravo Taco 'Bout Pins! I'll never think about Taco Tuesday the same again. Cheers to the Holiday Bean Fairy!

    David Schultz

  • Taco 'Bout Pins did a phenomenal job! My daughter wants to take the bean fairy to school tomorrow.

    Danielle Steinberger

  • We love every Christmas card and season's greeting we receive at Vault, but this one took the cake. Jay and Hillary at Taco 'Bout Pins in partnership with Jacob and The Chest Inc. nailed their card this year. Coupled with a social media campaign to tell the story of the "Bean Fairy", we receive this awesome pin in a mailer. Such a well thought out and executed holiday promotion. A reminder that even small items like a postcard and pin can make a huge impact. Love everything about this!

    Josh Robbins

  • This is hands down one of the best holiday promos I've ever seen. The creativity and thoughtfulness behind the Holiday Bean Fairyfrom the great creatives at Taco 'Bout Pins and the great assist from The Chest Inc. has gone above and beyond. You guysabsolutely crushed this one out of the park. The Holiday Bean Fairy story will forever be the story that gets shared every TacoTuesday before Christmas from here on out. Thank you for this treasure!!!

    Matt Shucart

  • We absolutely loved the mailer you did!

    Rachel Neal

  • The possibilities are endless for the most fun and creative pins when you have the best team at Taco 'Bout Pins to help. I'm planning to keep my magical holiday bean fairy front and center all year long to remind me anything is possible!

    Aubrey Cocklin

  • Really clever. Really well done.

    Brett Schaffer

  • So excited to see the pin every year on my stocking!

    Joel Krane

  • Oh man, these peeps at Taco 'Bout Pins are seriously some of the MOST CREATIVE and FUN!!! Got this magic bean pin in the mail along with the cutest Christmas story!! I will forever appreciate the magical fruit when I see this pin adorning my backpack, hat, jacket….yes, it’s going everywhere with me!! I’m sure USPS carriers were grinning as they got to take part in this fun promo too!!

    Kelly O'Brien